Search engine optimization tips and tricks

Search engine Optimization (3)

Meta Tags

Meta tags like title tags are tags which are embedded in the HTML of a page, they also appear at the top of a HTML page. However they are not as important as title tags because only a handful of search engines use them as a relevancy factor, but they still MUST be included in all your webpages to get maximum results from the search engines.

There are two types of meta tags which search engines look at, the meta keywords tag and the meta description tag. Simply put the keywords tag contains your keywords and keyphrases and the description tag contains a keyphrase rich description of your site.

Here's the HTML needed for the keywords tag

Again these tags have to be included between the two head tags <HEAD> </HEAD>

Lets start with the keywords tag, this is where you list words and phrases related to your website theme. You will see above that I have included my main keyphrase right at the start of the tag - "Internet Marketing Articles" , this is because some search engines will see words that start early in the keywords tag as more important than ones just before the end of the tag.

Search engines all differ when its comes to this tag, but they all seen to rate pages with short to medium length keywords tag better, so I would suggest that you keep your keywords meta tag between 150 to 250 characters. I have a lot less than 250 that is because I do not want to dilute the importance of "Internet Marketing Articles" by including lots of words which I have not placed elsewhere on my page. Also don't repeat a word more than 3-5 times in your tag because most search engines nowadays will see this a spamming.

The reason that the meta keywords tag is not widely used by search engines is because the text in these tags cannot be seen by visitors to a website. And the search engines feel these tags will be abused, by webmasters placing lots of unrelated words in them in order the get more visitors.

However using the keywords tag in conjunction with other areas of your page can help your ranking. For example if you main keyphrase was "Internet Marketing Articles" and someone typed in that phrase in a search engine that supports meta tags the search engine would search its database see that you have the keyphrase "Internet Marketing Articles" in your title tag and a few times in the body of your page, then it will take into account that you have "Internet marketing articles" in your keywords tag too.

So alone keywords/keyphrases in a keywords meta tag will not give you extra relevancy. But will help to reassure search engines that a page is relevant.

As for the meta description tag, this is what some search engines use when your site is return in results for a certain search term. Without it search engines could take the first few lines of code from your page. So you should always put a short 10-20 word description of your page in this tag. Make sure your most important keywords are at the start of your description because some search engines will truncate it.

DON'T STUFF IT WITH KEYWORDS, it's more important for the description to sound right and professional than to have it filled with keywords. Imagine doing a search for something and the site ranked number 1 had a description filled with keywords. Would you click on it? I wouldn't. Bottom Line - Description tags will be read by searchers make sure it doesn't sound unprofessional or just plain stupid. Click NEXT to continue onto search engine optimization page four.

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Search engine optimization tips and tricks

Search engine Optimization (3)

Search Engine Optimization Tips and Tricks (3)